Gucci Bloom Eau de Parfum

Gucci’s Creative Director Alessandro Michele debuts his first fragrance Gucci Bloom, a celebration of the authenticity, vitality and diversity of women.  The rich floral scent of Bloom Eau de Parfum features tuberose and jasmine with Rangoon Creeper, a flower discovered in South India that blossoms from white to pink to red, and embodies a powdery floral scent. It is the first time this exotic flower has been used in perfumery, creating a scent as unique as the women who inspired it.