Be Curly Advanced™ Shampoo

This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be the Curly Advanced™ Conditioner, it acts as a defensive shield—enveloping each curl to protect against humidity, helping to instantly reduce frizz, and promoting healthier-looking and more defined curl patterns. Curls, coils, and waves are naturally more fragile, which is why this game-changing shampoo for curly hair, coily hair, and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. Created with Aveda’s expert team of texture stylists.

Key Features:

Creamy, sulfate-free shampoo for curly hair; removes build-up without stripping hair and delivers moisture to curls, coils, and waves.

Helps reduce frizz and provides manageability while enhancing shine.

Aroma: Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange, and other pure plant and flower essences.

94% naturally derived.

Vegan.

Leaping Bunny Approved.

Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin, Synthetic Fragrance, Triclosan, Triclocarban, Sulfates or Sodium Lauryl Sulfate / Sodium Laureth Sulfate (SLS/SLES), or Sulfate Cleansers.

Responsible Packaging: Minimum 90% post-consumer HDPE bottle. Please recycle.
Responsible Manufacturing: Aveda uses 100% renewable electricity fueled by their 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets. Aveda’s primary manufacturing facility has achieved Zero Industrial Waste to Landfill status.

How to Apply: Massage into wet hair and scalp.

Rinse.

Follow with Be Curly Advanced™ Conditioner.

Suitable For:

All curl types: Coily (4A-4C), curly (3A-3C), and wavy (2A-2C).

All hair types: Fine, medium, and thick.

The Regimen—For Coils and Tight Curls:

On wash days, use Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque, and Curl Perfecting Primer. Then style with the Coil Definer Gel.

Co-wash curls and coils between wash days to gently cleanse without stripping.

The Regimen—For Wavy and Loosely Curly Hair:

On wash days, use Be Curly Advanced™ Shampoo, Conditioner, and Curl Perfecting Primer. Then style with the Curl Enhancer Cream.

Swap conditioner for the Intensive Curl Perfecting Masque every 2-3 wash days, depending on your individual hair needs.

Size

250 ml